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THE U*

ENROLL IN TRAINING PROGRAMS

JOHNSON & JOHNSON VISION'S PRACTICE DEVELOPMENT PROGRAM

Drive premium growth in your practices by joining our practice development training program. The U is our solution to helping ophthalmic surgeons and staff learn the ins and outs of marketing premium surgical procedures. As a part of The U, you’ll be able to take part in practice-empowering workshops, get tips from expert speakers and network with other practices around the country. And now, it’s all part of the Johnson & Johnson Institute’s exceptional professional education program.

PREMIER TRAINING

Our annual in-person training program seeks individuals interested in fostering practice growth. With customizable tools and tactics from true industry experts, attendees can gain practical insight into marketing to potential patients, motivating staff and educating a broad range of consumers. Taught from a managerial perspective, staff members on every level — from coordinators and administrators to marketing managers and physicians — gain value from program attendance.

REGIONAL TRAINING

Unable to attend our Premier Training course? We offer region-specific programs for those busy individuals looking to develop their practice without straying too far from the office. Taught by our elite business development managers and industry experts, the regional program is designed to provide tailored marketing programs with proven implementation and informed results.

PREMIUM PRACTICE PROGRAM

Designed to help LASIK practices achieve optimal success, the Premium Practice Program extends beyond your refractive technology to support your key practice staff members. Our Business Development team will guide you through a multi-phase program that includes a personalized practice diagnostic to provide tailored opportunities for growth, in-person and online training to support with telephone communications and instruction on how to close the sale during a LASIK consultation.

 

FOOTNOTES

*The U, formerly known as AMO University, is part of the Johnson & Johnson Institute.

Related Resources

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